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AppLovin Corporation

Enterprise unlevered free cash flow DCF. Frozen price and evidence. Original research remains immutable.

CORE LONG Method revision, 26 August 2026
Reference
$308.77
Conviction
7.1
Weighted value
$294.72
Expected return
-4.6%
Horizon
3 to 5Y

Answer first

Exceptional current economics do not by themselves prove cash flow duration. The DCF puts revenue durability, margin normalization, cash tax, technology reinvestment, net debt, stock compensation, and diluted shares in one coherent enterprise model.

Original weighted value was $366.00 and original conviction was 7.7. Those values are historical. Revised weighted value is $294.72 and conviction is 7.1.

Company specific valuation method

Enterprise unlevered free cash flow DCF using GAAP operating income after stock compensation, cash taxes, explicit economic reinvestment, net debt, and diluted shares.

GAAP EBIT already includes SBC. SBC is not added back. Economic reinvestment is broader than near zero property spending. One continuing segment makes invented SOTP precision inappropriate.

Why alternatives mislead

Revenue multiples ignore cash conversion. EBITDA ignores tax and reinvestment. P E mixes financing and repurchases.
Peers differ in platform control and margins. Reverse DCF is a hurdle test, not an independent value.

Bear, base, and bull construction

ScenarioProbabilityGrowthMarginWACCTerminal growthTarget
Bear30.0%5.0% to 3.0%68.0% to 58.0%10.5%2.5%$112.46
Base50.0%18.0% to 4.0%75.0% to 66.0%9.5%3.5%$289.56
Bull20.0%26.0% to 6.0%77.0% to 71.0%8.5%4.0%$580.99
Probability weighted value: $294.72. Expected return: -4.6%.

Cash flow definitions

GAAP operating income

$5.288 billion trailing. Includes stock compensation.

Levered reported FCF

Operating cash flow less PP E purchases and finance lease principal. Includes financing effects.

Enterprise UFCF

NOPAT plus D and A less broad economic reinvestment. Used in the DCF.

Five pillar scorecard

PillarWeightOriginalRevised
Business Quality30.0%10.010.0
Management Quality15.0%6.86.8
Industry Tailwind15.0%8.58.5
Valuation and Margin of Safety30.0%6.34.8
Risk and Asymmetry10.0%5.24.0
Weighted conviction is 7.135, displayed half up as 7.1. Decision is core long.

Observable signals

Bear

Revenue stalls, operating margin falls below 60 percent, advertiser returns weaken, publisher economics deteriorate, or platform policy impairs attribution.

Base

Growth decelerates in an orderly way, operating margin normalizes near 66 percent, consumer cohorts retain, and diluted shares remain controlled after repurchases.

Bull

Consumer advertising scales with disclosed retention, AXON sustains advertiser returns, publisher supply grows, and margins remain above 70 percent without rising dilution.

Evidence controls

Reference price, date, research cutoff, filings, transcripts, operating evidence, and source set are frozen. No later fact enters this revision.

Original conflicts are preserved in the baseline control. Primary statement financial series reconcile to SEC filings. Worker evidence is not parent independent acceptance.

Revised and retained original downloads